According to Heinz, "Teachers will find an easy-to-follow lesson plan designed especially for their class's age group. The kit includes templates for the design contest, instructions on submitting the artwork, fun ketchup facts and nutrition information. Heinz hopes teachers have fun talking with students about Heinz, tomatoes, ketchup and lycopene. That's why Heinz put together the 'fun facts' sheet for each grade grouping - it combines educational information, history on the H.J. Heinz Company and its founder, tomato health information and much, much more." Right. Because teachers can just stop worrying about No Child Left Behind test scores and instead do whatever the fuck they want about tomato products.
Most of the winners hail from New York and Miami, which I'm sure is some thinly veiled comment about the East Coast's condiment market, but I'm not about to Google "East Coast, ketchup factories." (Okay, that's a lie, but all I got was information about Mayagüez, Puerto Rico.) The winning kids received a handful of mediocre prizes, most notably $750 in free Heinz Ketchup for their respective winning schools. Poor kids couldn't even get any free fucking ketchup for themselves.
And such is the evidence for what is quite possibly the lamest contest ever. And that's exactly why I love it.
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